Dealing with Ambivalence: Farmers' and Consumers' Perceptions of Animal Welfare in Livestock Breeding
Submitted on Aug 09, 2010 (Original item from 2002)
Farmed Animals | Animal Welfare or Living Conditions
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Short Description:
This study examined consumer perceptions of the treatment of farm animals in the Netherlands using a series of qualitative interviews with animal farmers and consumers. Perceptions were analyzed with a frame of reference consisting of values, norms, convictions, interests, and knowledge.
Abstract:
According to these findings, the perceptions of farmers about farmed animal breeding are consistently positive, although the perceptions of consumers are divergent and generally negative. Both groups displayed ambivalence resulting from discrepancies between perceptions and behavior.
Consumers generally perceive the living conditions of farmed animals to be far less than optimal, but most still buy and eat meat. On the other hand, farmers believe that the welfare of their animals is good, yet they are uncomfortable with expressions or accusations of mistreatment of the animals.
Spot Check Number:
1442
Sponsor:
Wageningen University
Animal Type:
Farm Animals
Record Type:
Academic Paper, Journal Article
Research Method:
In Person Interview/Survey
Geographic Region:
International
Number of Participants:
30
Population Descriptors:
Consumers, Animal Farmers
Year Conducted:
2002
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