The Food Dialogues: Results from Surveys of Farmers, Ranchers and Consumers

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Short Description:
The U.S. Farmers & Rancher's Alliance conducted a national survey of U.S. adults, including 2,417 consumers and 1,002 farmers and ranchers. The survey addresses rancher/farmer perceptions of consumers, issues of importance to consumers, and attitudes toward farming practices. Consumers indicate they know little about animal practices, but that animal welfare should be a priority of farmers and ranchers.


Survey Highlights:

  • Consumers were asked about which topics they received the most conflicting or confusing information; how livestock and poultry animals are cared for ranked in the top five.

  • When asked what should be prioritized by those who raise and grow food, how livestock is cared for ranked #2 among consumers, while the way that pesticides are used ranked #1.

  • 86% of ranchers/farmers believe that consumers know either "very little" or nothing at all about modern ranching and farming practices.

Spot Check Number: 1834
Sponsor: U.S. Farmers & Rancher's Alliance
Researcher/Author: U.S. Farmers & Rancher's Alliance
Animal Type: Farm Animals
Research Method: Unknown or Not Applicable
Geographic Region: United States National
Number of Participants: 3,419
Population Descriptors: U.S. adults, ranchers, farmers
Year Conducted: 2011
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