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The Fundraising Methods That Worked Best in 2010 - and Could Work Best in 2011

 
Submitted on Jul 10, 2011 (Original item from February 28, 2011) |
by GuideStar USA
More Information...

Short Description:
Based on a survey of nonprofit organizations, this study presents information about the most utilized fundraising tactics, changes in revenues from previous years, and how fundraising techniques varied by sector in 2010.

Abstract:
Study Highlights:
  • Board giving was utilized by most organizations surveyed (87%), followed by holding special events (80%), foundation grants (79%), and direct mail/email (78%).
  • Online giving was utilized by about three-quarters of the organizations surveyed.
  • Telephone appeals, payroll giving, and planned gifts were the least utilized fundraising tactics.
  • Individual giving was the largest source of contributions for most of the nonprofit organizations participating in the survey.
  • Animal protection and environmental organizations had a greater increase in revenues from foundation grants compared to other sources.
http://www2.guidestar.org/rxg/news/publications/fundraising-...

Spot Check Number: 1745
Sponsor: GuideStar USA
Researcher/Author: Nonprofit Research Collaborative
Record Type: Survey Summary, Online Reference, Organization or agency
Research Method: Online Survey
Geographic Region: United States National
Number of Participants: 1,616
Population Descriptors: Nonprofit organizations
Year Conducted: February 28, 2011
File Attachments: You must be logged in to access attachments (see login and registration links above)
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Re: link not working

Submitted by HRC Admin on Mon, 2011-07-18 09:52.
Hi Marianne, thanks for the comment. However, both the link to Guidestar and the PDF link are working for me. To be clear, the full Guidestar link is http://www2.guidestar.org/rxg/news/publications/fundraising-methods-worked-best-2010.aspx?hq_e=el&hq_m=1188122&hq_l=45&hq_v=7acec98379.

Please let me know if you're still having trouble and I will try to help.

Thank you,
Che / HRC
»

link not working

Submitted by marianne on Sun, 2011-07-17 17:04.
Hi, the link to this article doesn't seem to be working.
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