Helping Animal-Friendly Businesses


At the Humane Research Council (HRC), we believe that the success of animal-friendly companies is critical to reducing the suffering of animals. We are the leading source for affordable market research services regarding vegan, vegetarian, and other humane products and services. How can we help your business grow by making a meaningful connection with animal-friendly consumers?

Research for Businesses

Working with both the nonprofit and for-profit sectors means that HRC's knowledge of the vegetarian/vegan industry is unsurpassed by any other research provider. As a nonprofit ourselves, HRC is able to offer more affordable services. This means we can bring the power of market research to smaller companies focused on animal-friendly offerings and encourage larger businesses to expand their efforts to help animals and cater to their customers who care about animals.

We have been very fortunate to work with a diverse range of for-profit clients including – among others – Field Roast Grain Meats, a privately owned vegan food company, and Del Monte, the multinational fruit and vegetable conglomerate. In addition to food companies, HRC also works with other animal-friendly companies including makers of cruelty-free products, animal-related service companies, and others.

HRC provides a wide array of consulting services tailored to the needs of all animal-friendly businesses:

  • Advertising and marketing evaluation
  • Company and market profiles
  • Competitor research and analysis
  • Concept testing
  • Customer satisfaction studies
  • Market estimates and forecasts
  • Planning and project management
  • Product assessments
  • Tracking and trend studies
  • Usage and attitudinal studies
  • ... and many other custom services

Contact HRC today to discuss how we can help your animal-friendly business.