New Survey Reveals Strong and Growing Support for Animal Protection

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Contact: Che Green, Executive Director, (206) 905-9887,

New Survey Reveals Strong and Growing Support for Animal Protection

While a minority of U.S. adults is personally knowledgeable about animal issues, solid majorities believe in the importance of animal welfare when making personal choices, according to the latest Animal Tracker results from the Humane Research Council. Reported support for animal protection has increased over the past two years.

Some findings in brief:

  • Support for animal welfare was already strong and, since 2008, has strengthened even more for personal choices involving companion animals, farm animals, wildlife, and exotic animals.
  • While U.S. adults are divided regarding whether or not they believe the animal protection movement has had an impact on government and corporate policies, strong majorities say that animal welfare is very or somewhat important when buying food and consumer products.
  • More than two-thirds of U.S. adults (69%) support the specific animal protection-related goal to “minimize and eventually eliminate all forms of animal cruelty and suffering.”

“The Animal Tracker shows us that, in the U.S., the importance of animal protection may be strengthening over time,” said Che Green, Executive Director of the Humane Research Council. “Additionally, our research reveals that some of the most egregious and unnecessary reasons for animal suffering – fur coats, for instance – continue to lose favor with Americans.”

The Animal Tracker is designed to provide an accurate and consistent understanding of the opinions and behavior of U.S. adults over time. The most recent results were obtained via an online survey of 1,020 representative adults between March 5th and 16th, 2010, with prior waves completed in 2008 and 2009.

To learn more about the Animal Tracker or obtain a list of the verbatim questions asked, please contact the Humane Research Council – see

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