RSPCA: Cost Before Ethics as Shoppers Shun Higher Welfare Sandwiches
Submitted on Jun 01, 2011 (Original item from April 2011)
Diet and Nutrition | Farmed Animals | Factory Farming | Food/Product Selection or Purchase Criteria | International Research | Meat, Dairy, Egg Consumption
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Short Description:
A YouGov survey on behalf of the Royal Society for Prevention of Cruelty to Animals (RSPCA) finds that during lunchtime, British consumers consider cost above animal welfare when purchasing sandwiches.
Abstract:
According to the findings of this survey, 51% of UK adults consider animal welfare to be important when making food purchases, though this number fell to 11% when shopping for sandwiches. During lunchtime, consumers ranked other factors as more important, including cost (60%), flavor (52%), and appearance (39%). Sandwich decisions are made in haste; 64% of respondents said they purchase sandwiches "on the go."
In other findings, 74% of respondents make sandwiches at home at least once a week to save money. Full time students (16%) are the most ethically conscious lunchtime consumers, versus workers (11%) and retirees (9%).
Higher welfare sandwiches are more commonly made at home because it is easier to obtain ingredients from higher welfare sources; 69% of UK consumers make sandwiches at home at least once a week.
Spot Check Number:
1706
Sponsor:
RSPCA
Animal Type:
Farm Animals
Record Type:
News Article
Research Method:
Online Survey
Geographic Region:
International
Number of Participants:
2,097
Population Descriptors:
British citizens
Year Conducted:
April 2011
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