School is back in session! Students are hitting the books and becoming more informed. Animal advocates should do the same! HRC has consolidated a lot of in-depth research and developed a variety of resources in formats that allow advocates to access it quickly and easily. To make everything even easier to use, we have just made HumaneSpot.org open-access. This means that you don’t need to be a registered user to access most of our resources. Registration, which is free, still provides special perks to our most dedicated users, like customizable email alerts and homepages and the ability to download full versions of HRC reports. Continue reading to learn about some of our resources, new and old, that will help make your animal advocacy more informed and therefore more effective.
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New HRC Webinars Released!

For years we have been producing and updating our Research Primers. These are short summaries of all available public opinion data by topic. To make this information even easier to access and disseminate, we are now producing them in a short video format (“webinar”)! Sit back, hit play, and in 15 minutes you will have all the most relevant public opinion and survey data on a topic. It really doesn’t get any easier than that. We currently have two webinars addressing companion animals and motivations for and against vegetarianism.
Training Workshops
If you are starting a new campaign or a new group and need to know the state of public opinion on the topic, we can come to you to help! Either in person, on the phone, or over the internet, HRC offers hour-long, half-day, and full-day workshops that can be tailored to your needs. We offer three different types, or tracks, of workshops depending on your needs, or we can customize a workshop.
Track 1 is a great way to orient your team to the overall status of public opinion covering the full range of animal protection in the U.S. Track 2 focuses in more depth on the specific issue of concern to your group. Track 3 provides an overview of research methods and basic research analysis techniques to help attendees become more informed research users and enable them to conduct their own research projects.
Learn more about HRC’s training options.
Doing Your Own Research?
If you are a student, are looking for resources for students, or are doing your own research for a campaign, we have many more resources that can help you. Our research database, the Humane Trends website, and our Animal Tracker surveys are full of relevant information for students and advocates alike.
Our HumaneSpot.org research database consists of animal-related opinion and behavior studies and is the most comprehensive resource of its kind. The database currently provides more than 2,000 records, including HRC-produced abstracts and many of the original research reports. You can search by animal topic, key word(s), or both. A new research study is added to the database every day. So just click on a topic or type in a search term and see what’s out there. It is like Google for animal advocates!
HRC also provides (for free, like most of our resources) reports of our Animal Tracker, an annual survey of U.S. adults regarding key issues related to animals and animal advocates. We make this research even more accessible and interactive with our chart tool, which displays survey results graphically. Users can click on different questions, survey years, and demographic characteristics to see how responses vary over time and by race, gender, age, and other characteristics. This allows you to more effectively target your campaigns by learning who is most likely to be convinced by your message, and how people with the demographic profile in your area are most likely to think about an issue.
We also have an independent website for our Humane Trends report because it is so full of information and data. This study brings together a collection of 25 diverse indicators to assess the status animal well-being. This report will get you up-to-date on the facts, such as how many animals die in shelters each year, the number of states with felony anti-cruelty laws, the number of endanger species in the U.S., and much more. In addition, we have provided the U.S. “scores” for animal protection in different areas. That makes this report a nicely packaged resource for you to take to your city council member, congress member or potential funder, to highlight the need for change for animals.
At HRC we want activists to work smarter so that their advocacy can more effectively help animals. Please utilize our free resources to help in your advocacy for animals!




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