In a nutshell, the Humane Research Council (HRC) does three things: 1) Help our clients by designing -- and analyzing results from -- a wide variety of research projects; 2) Make resources like HumaneSpot.org available to both animal groups and individual advocates; and 3) Produce independent research to inform advocates and help them be more effective. However, some readers may not be aware of HRC’s independent research; the full reports are free and available online, so here's a quick overview.
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The following is a partial list of HRC’s research. For a complete list, including reports for all waves of the Animal Tracker, please visit our "Collaborative and Independent Research” page.
HRC’s Key Indicators Study [The Latest]
The Key Indicators study, a collaborative project currently in progress, will evaluate and track a diverse set of important metrics relating to the full span of animal protection issues. Together, they will provide advocates with a data-driven picture of the overall state of animal protection in the U.S. More importantly, this study will help animal advocates gain some understanding of changes over time and establish meaningful benchmarks for the future. Baseline results are anticipated in the first quarter of 2011 and will be available to all HumaneSpot.org registered users.
To support this project, please click here to donate to HRC
(select “Key Indicators Study” from the Program Area drop-down box)
“Animal Tracker” Annual Survey
HRC’s Animal Tracker is an annual public opinion survey of U.S. adults regarding their attitudes and behavior toward animals. The first “baseline” survey (Wave 1, 2008) included sixteen questions, while subsequent waves repeat subsets of questions from the baseline survey to understand how public opinion and behavior are changing over time. In summary, the most recent Animal Tracker survey continues to show strong support for the protection of all animals, but knowledge of some animal issues remains low and the perceived impact of animal advocates is modest.
Click here for the latest Animal Tracker results
Public Opinion of Advocates
Collaboration between HRC and the National Council for Animal Protection (formerly Summit for the Animals) began in 2004 and resulted in a significant amount of research on public opinion of the U.S. animal protection movement. This particular research paper was presented at the 2005 Summit for the Animals meeting. The report provides a summary and analysis of public opinion research relating to the image and credibility of the animal protection (AP) movement, based on secondary research collected through March 2004.
Click here for the summary of research about the animal advocacy movement
Vegetarian and Meat Reduction Study
HRC's Vegetarian and Meat Reduction report covers two phases of research representing a comprehensive study of meat consumption and vegetarianism in the United States, with a focus on meat reducers and semi-vegetarians. It addresses in detail the behavior, motivations, and barriers of consumer segments that are of particular interest to vegetarian advocates. These results may help advocates more effectively persuade U.S. adults to reduce and eventually eliminate meat from their diets.
Read the full details of HRC’s Vegetarian and Meat Reduction Study. Also, click here to read our results of focus groups conducted with vegans, vegetarians, and non-vegetarians
Finally, while you’re at it, also check out HRC's...
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