Survey for National Vegetarian Week
Submitted on May 30, 2010 (Original item from May 2010)
Diet and Nutrition | Vegetarianism and Veganism | Food Trends | Food/Product Selection or Purchase Criteria | International Research | Meat, Dairy, Egg Consumption | Vegetarian Food Products or Substitutes | Vegetarian Motivations or Barriers | Vegetarian Population
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Short Description:
This study of United Kingdom consumers by MMR Research Worldwide shows that vegetarians represent about 6% of the UK adult population and that "lapsed vegetarians" represent about 10% of the population. The vegetarians surveyed expressed dissatisfaction with the food offerings available to them in both supermarkets and fast food restaurants.
Abstract:
Major findings from this survey of nearly 6,000 UK vegetarians:
- 10% of lapsed vegetarians say they moved away from this lifestyle due to health and nutrition concerns.
- Vegetarians are 27% more likely to buy supplements than non-vegetarians; 50% of vegetarians regularly take vitamin supplements (compared with 36% of non-vegetarians) and 26% of vegetarians regularly take mineral supplements (compared with 15% of non-vegetarians).
- 22% of UK vegetarians are not satisfied with the vegetarian options in their supermarkets.
- Slightly less than half of UK vegetarians are unhappy with the vegetarian choices available in convenience stores.
- More than three-quarters (76%) of UK vegetarians are unhappy with the vegetarian food options available to them in fast food restaurants.
- UK vegetarians are primarily concerned with the diversity and availability of ready meals, frozen foods, and meat substitutes.
Spot Check Number:
1383
Sponsor:
MMR Research Worldwide
Animal Type:
Farm Animals
Record Type:
News Article
Research Method:
Online Survey
Geographic Region:
International
Number of Participants:
5,582
Population Descriptors:
UK Consumers
Year Conducted:
May 2010
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