Research Results

 


HRC provides animal advocates access to a vast database of research results through our sister website, HumaneSpot.org. Advocates are able to search and review hundreds of secondary studies and dozens of full research reports produced by HRC. See below for a list of full research reports currently hosted on HumaneSpot.org, and sign up for access today.

Readability of Vegan Outreach Literature

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To evaluate the readability of such materials in a more robust and transparent manner, the Humane Research Council (HRC) partnered with VegFund and FARM to test a selection of outreach materials that are commonly used by vegan advocates. The average readability scores placed these materials in the range of the 11th grade reading level or higher, which is three to four grade levels higher than the average U.S. adult.

The Animal Tracker (Wave 4 - March 2011)

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This report summarizes results from Wave 4 of the Animal Tracker annual survey of U.S. adults regarding their attitudes and behavior toward animals. In summary, the results continue to show strong support for humane education and many other advocacy tactics. However, support for all tactics is lower than it was in 2008 and there appear to be fewer people engaging in animal-friendly behaviors, perhaps in part due to the economic downturn.

The Animal Tracker (Wave 3 - March 2010)

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These results from Wave 3 of the Humane Research Council's annual survey of U.S. adults regarding attitudes and behavior toward animals shows strong support for the protection of all animals, but knowledge of some animal issues remains low and the perceived impact of animal advocates is modest.

The Animal Tracker (Wave 2 - March 2009)

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This report summarizes results from Wave 2 of the Animal Tracker annual survey of U.S. adults regarding attitudes and behavior toward animals. The first survey (Wave 1, 2008) included sixteen questions; the Wave 2 survey repeated six questions from Wave 1. In summary, the most recent survey continues to show strong support for the protection of all animals, although in some instances that support decreased slightly compared with the Wave 1 results.

The Animal Tracker (Wave 1 - June 2008)

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This report summarizes results from Wave 1 of the Humane Research Council's "Animal Tracker" survey of U.S. adults regarding their attitudes and behavior toward animals. This inaugural survey of 16 core questions shows strong support for the protection of all animals. The strength of that support varies by situation and species, however, and actual behavior does not always reflect the favorable attitudes identified.

More Research Results from HRC

We also provide limited results through our series of case studies that demonstrate the use of research to improve animal advocacy efforts. See the available case studies (full access is limited to HumaneSpot.org registered users).

HRC also proposes new studies and leads research efforts on behalf of syndicates formed by animal protection groups. These syndicates provide a way for groups to share research costs and results, opening the door for even small organizations to participate. See our list of proposed and past syndicated studies.