Research Results

 


HRC provides animal advocates access to a vast database of research results through our sister website, HumaneSpot.org. Advocates are able to search and review hundreds of secondary studies and dozens of full research reports produced by HRC. See below for a list of full research reports currently hosted on HumaneSpot.org, and sign up for access today.

U.S. Public Opinion About the Animal Protection Movement

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A 2004 study sponsored by the National Council for Animal Protection (formerly Summit for the Animals). This research was based on a comprehensive survey providing a detailed overview of public opinion regarding the animal protection movement. The research was presented at the 2005 Summit for the Animals meeting and is available only to current members of the National Council for Animal Protection.

Metro New York City Opinion Survey

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Examines opinions regarding buying and wearing garments made entirely of and trimmed with fur, as well as agreement or disagreement with positioning statements related to fur. This was a follow-up survey to The Fund for Animal's 2003/2004 anti-fur advertising campaign in New York City.

Findings from the Handsel Foundation Research on Program Evaluation, with Focus on Spay and Neuter

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A study designed to assess the historical grantmaking effectiveness of the Handsel Foundation and to gauge the degree to which companion animal groups -- and hence the foundations that fund them -- understand their impact on the communities served.

Understanding the Public Image of the US Animal Protection Movement

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This report provides a summary and analysis of public opinion research relating to the image and credibility of the animal protection movement, based on secondary research collected through March 2004.

U.S. Public Opinion of Animal Protection Goals, Activities, and Advocates (Phase 2)

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This summary of phase 2 research describes results from focus groups and personal interviews conducted to investigate public awareness and opinions of animal protection (AP) activities, including the perceived image, credibility, and effectiveness of the AP movement in the United States.

More Research Results from HRC

We also provide limited results through our series of case studies that demonstrate the use of research to improve animal advocacy efforts. See the available case studies (full access is limited to HumaneSpot.org registered users).

HRC also proposes new studies and leads research efforts on behalf of syndicates formed by animal protection groups. These syndicates provide a way for groups to share research costs and results, opening the door for even small organizations to participate. See our list of proposed and past syndicated studies.