Syndicated Studies

IN PROGRESS: Animal Tracker, an annual tracking survey of key issues

What do people think of animal protection issues and animal advocates? Do consumers change their actions in response to outside influences or personal concern for animal welfare? Most importantly, how are those attitudes and behaviors changing over time?

To answer these important questions, HRC is developing the Animal Tracker, a new joint research project to conduct annual surveys of U.S. adults covering key issues related to animal protection. The study will provide an accurate and consistent understanding of the opinions and behavior of U.S. adults over time. It will also allow advocates to obtain these answers at a much reduced cost given that research expenses will be shared by HRC and the other sponsors.

HRC has received initial funding for the Animal Tracker, but the study is open to new sponsors to fund future survey waves. Please download the proposal for details and to learn how to participate or contact us directly if you have any questions.

COMPLETED: Advocating Meat Reduction and Vegetarianism to US Adults

The Humane Research Council completed a landmark study on the state of meat consumption among adults in the U.S. This study addressed in detail the behavior, motivations, and barriers of consumer segments of particular interest to vegetarian advocates. The full HRC report is an essential tool for anyone working for widespread adoption of humane diets, and a limited version is also available for free. To learn more about the report or gain access to the findings, please visit HumaneSpot.org.

COMPLETED: US Public Perception of the Animal Protection Movement

HRC has completed several phases of research on behalf of the National Council for Animal Protection (NCAP), formerly known as Summit for the Animals. The studies have included a mix of quantitative and qualitative research to assess the public attitudes and consumer behavior that are relevant to the animal protection movement. This important research is available exclusively to current NCAP members. If interested, please contact Joan Dempsey, NCAP Executive Director, at jdempsey@netryders.com or 603-239-6446.