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Is Dietary Knowledge Enough? Hunger, Stress, and Other Roadblocks to Healthy Eating

 
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Poor diets and rising obesity rates among Americans persist despite increased public awareness of the benefits of a healthy lifestyle. This report presents a consumer demand model to illustrate how both long-term health objectives and immediate visceral influences—long intervals between meals and eating away from home—can drive individuals’ food choices. The model predicts that cognitive dietary information will have less influence on food choices in the face of immediate visceral factors. [Excerpted from report]
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