This study surveyed factors in a potential guardian's adoption decision after interacting with a dog in a visitor space at an animal shelter. Having the intention to adopt was the best predictor of adoption - however, 41% of respondents with that intention did not adopt. Lack of interaction by the dog, either by disinterest in play, or not lying down close to the visitor, was the best predictor of non-adoption. The visiting location also seemed to have an influence on the adoption decision. Training dogs in desired behaviors may improve adoption rates, but more research is needed to confirm and refine the results.
Continuing our discussion of why campaign targeting is important, HRC co-founder and Executive Director Che Green explores how decision fatigue can impact responses. He also considers whether simplification of choice should be applied to animal advocacy as a whole.
The goal of this study was to measure the impact of reading an engaging book with a message upon the attitudes of college students soon after their exposure to the material, compared to a year later. Students who had read the book were significantly more aligned with the author's views on several food-related issues than students who had not, although the degree of agreement declined after a year on most issues. The possible impact of multiple, widely publicized food safety scares before and during the study period was not addressed.
Protecting Animals versus the Pursuit of Knowledge: The Evolution of the British Animal Research Policy ProcessSubmitted on Jun 13, 2014 (Original item from 2011) Advocacy Strategies | Animal Experimentation | General Animal Protection
This case study argues that an exclusive pro-animal-experimentation policy community has persisted in the UK despite regulatory changes. Providing sample correspondence regarding a pharmaceutical company interspecies transplantation project, the author asserts that this network encompasses government agencies in charge of oversight, and renders them largely ineffective at reducing experimentation or improving animal welfare, out of view of animal advocates and the general public.
Is the target audience for your campaign "everyone"? More is better, right?
In the first of two installments, HRC co-founder and non-profit marketing specialist Anthony Bellotti discusses why that isn't an effective approach.
A Critique of Single-Issue Campaigning and the Importance of Comprehensive Abolitionist Vegan AdvocacySubmitted on May 19, 2014 (Original item from 2013) Advocacy Strategies | General Animal Protection | Vegetarianism and Veganism
This essay argues that vegan outreach is the only appropriate tactic to terminate the property status of non-human animals and abolish speciesism. Using consumer marketing as an analogy, the authors assert that animal protection campaigns which focus on a single issue or species, or in any other way fail to promote universal veganism as the end goal, weaken progress towards that goal by creating competing "products" for "consumers." They attribute the prevalence of such approaches to the professionalization, and therefore moderation, of the animal protection movement.
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