This research showed that the “sex sells” approach does not increase support for ethical causes. Two studies were used to explore the topic. In the first, a sample of Australian male undergraduates viewed PETA advertisements containing either sexualized or non-sexualized images of women. Those who viewed the sexualized content showed reduced intentions to support PETA, a result explained by the images’ dehumanization of women. The second study replicated these findings using a mixed-gender community sample from the U.S., and also showed that behaviors helpful to the cause diminished for those who had viewed the sexualized advertisements.
The Humane Research Council is a very different kind of animal group. We save animals by helping advocates be more effective and use their limited resources as wisely as possible. Our work helps lift all animal protection efforts to new levels through our free resources, deeply discounted services, and collaborative research studies. Please be a part of this important mission by making a contribution to HRC today so we can continue providing live-saving research.
Communicating the Environmental Impact of Meat Production: Challenges in the Development of a Swedish Meat GuideSubmitted on Dec 05, 2013 (Original item from 2013) Advocacy Strategies | Diet and Nutrition | Farmed Animals | General Animal Protection
This article examines a consumer guide that was developed to assist Swedish consumers and food professionals make less environmentally harmful meat choices. The guide rates meat products according to a red/yellow/green (traffic light) system and presents information on carbon footprints, biodiversity, use of pesticides, and animal welfare. The paper describes how the guide was designed, discusses the challenge of relaying complex environmental information to consumers in an understandable way, and highlights future areas for research.
The Humane Research Council does a lot with very little. Our team of just two paid staffers helps thousands of animal advocates every year, including small animal groups, students and scholars, and individual advocates. As you think about which organizations to support with your end-of-year donations, please consider the following quotes from people that HRC has helped through client projects, one-on-one support, and our research website, HumaneSpot.org. We appreciate any support you can provide.
This article describes the goals and positions of the abolitionist segment of the animal protection movement as well as its current state, challenges, and future prospects. The author discusses the reform/abolition debate and posits that abolitionism is the only morally consistent approach to animal protection. The author also presents reasons for why abolitionism has thus far been unable to achieve substantial success.
This report details findings from a second round of research that Farm Animal Rights Movement (FARM) conducted into the effectiveness of their 10 Billion Lives Tour, which utilizes pay-per-view video outreach at college campuses, street fairs, and music festivals. FARM assessed the outcomes of the tour in 2012 using a follow-up online survey. In 2013 they conducted a new study where they administered an in-person survey to video viewers from Warped Tour 2012 who were in attendance at Warped Tour 2013 as well as to a control group. 58% of the experimental group reported a reduction/elimination of animal products 1 year later, compared with 17% of the control. Their findings also cover demographic differences (age and gender) as well as trends based on the follow-up supports received and changes to specific animal products.
In this blog entry, Ben Davidow, author of “Uncaged: Top Activists Share Their Wisdom on Effective Farm Animal Advocacy” shares three key insights from his book. His piece touches on the importance of making modest requests while focusing on the highest-impact foods, ensuring a two-way conversation during outreach, and taking a data-driven approach to ensure the most effective farmed animal advocacy.
Animals used for food differ substantially in their size and as such a greater number of smaller animals (e.g., chickens) are slaughtered for food than larger animals (e.g., cows). This article makes the case for why animal size is an important consideration in moral evaluations of killing animals for food, particularly from a utilitarian perspective.
HRC’s readability study uncovered that key vegan advocacy materials are written at a reading level beyond what the average U.S. adult can comprehend. In response, HRC recommended that vegan literature targeted toward the general population be written at a 7th or 8th grade level. Following this recommendation, the Animal Rights Coalition redesigned their speciesism brochure to ensure its important message was easily understood.
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