This PowerPoint presentation from The Shelter Pet Project illustrates the step-by-step process of analyzing the problem of pet overpopulation, setting a goal (more adoption from shelters instead of breeders), identifying a target audience, and determining the best way to reach them with the message. Research is applied at each step, and provides many valuable insights (such as differences between dog and cat guardians, regional differences, and the qualities potential adopters associate with shelter animals vs. animals from breeders), as well as guiding goals and strategies.
HRC and Animal Charity Evaluators have teamed up to provide guidelines for designing surveys on vegetarianism and veganism. We have developed a bank of survey questions that advocates and researchers can use to assess their veg outreach efforts, and also crafted general advice about the research design process. HRC recommends that advocates and researchers use these resources whenever possible not only to ensure that their studies yield useful results, but to allow for greater comparability across campaigns, which will in turn help the animal protection movement craft the most valuable veg outreach strategies.
This study presents a model that can be used by animal shelters to compare the effectiveness of various management strategies. The authors present the model along with a number of hypothetical adoption and fundraising scenarios including: 1) general strategies – altering adoptions fees and associated adoption numbers; creating a continued giving environment; promoting adoption events; and re-evaluating adoption criteria; and 2) specific strategies – altering adoption fees and total numbers of animals handled; analyzing low, fair, and high returns to additional promotion spending; and investigating zero-fee adoptions. The study found that increasing animal numbers without increasing adoption fees or donations caused costs to increase faster than total revenues. The model, the authors suggest, can assist shelter staff in improving their fiscal health as well as their ability to save lives.
Growing Meat in Laboratories: The Promise, Ontology, and Ethical Boundary-Work of Using Muscle Cells to Make FoodSubmitted on Jan 15, 2014 (Original item from 2013) Advocacy Strategies | Animal Experimentation | Diet and Nutrition | Farmed Animals | General Animal Protection | Vegetarianism and Veganism
This philosophical essay discusses the ethical framework in which scientists and animal advocates regard current research into, and the potential development of, in vitro meat (IVM) production. The author incorporates quotes from interviews with 39 individuals who were scientists involved in IVM-related research or advocates who have supported IVM technology. While most interviewees awarded some degree of preferability to IVM production over current factory farming practices, their motivations for being involved in this area varied. The author concludes that ethical boundary-work concerning IVM production is complex and under development, as is the IVM research itself.
This study explored which factors influence elected representatives when they vote on farm animal welfare laws. The author analyzed 216 state legislators’ votes on two farm animal welfare bills: 1) Michigan’s HB 5127 (2009), which bans tethering and confining pregnant pigs, veal calves, and egg-laying hens); and 2) Illinois’s HB 1711 (2007), which bans the slaughter of horses for human consumption. The results showed that representatives’ personal and representational connections with agriculture were significant, but political party was the strongest factor explaining legislators’ votes, with Democrats much more likely than Republicans to support farm animal welfare bills.
Does Colour Matter? The Influence of Animal Warning Coloration on Human Emotions and Willingness to Protect ThemSubmitted on Jan 03, 2014 (Original item from 2013) Advocacy Strategies | General Animal Protection | Wildlife and Exotics
The role of animal coloration in people’s willingness to protect animals was explored in this study. Children and youth in Slovakia were shown altered and unaltered images of aposematic (those with warning coloration) and cryptic animals. The results showed that participants were significantly more willing to protect aposematic animals over inconspicuous, cryptic animals. These findings, the authors suggest, indicate that the use of aposematic animals in conservation programs may increase their popularity and public support.
This research showed that the “sex sells” approach does not increase support for ethical causes. Two studies were used to explore the topic. In the first, a sample of Australian male undergraduates viewed PETA advertisements containing either sexualized or non-sexualized images of women. Those who viewed the sexualized content showed reduced intentions to support PETA, a result explained by the images’ dehumanization of women. The second study replicated these findings using a mixed-gender community sample from the U.S., and also showed that behaviors helpful to the cause diminished for those who had viewed the sexualized advertisements.
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